With the holiday season quickly approaching, now is the time to start thinking about how you can maximize your out-of-home (OOH) advertising campaigns. OOH advertising is a great way to reach your target audience and get your brand noticed, but it’s important to make sure your OOH holiday campaign is effective and comes with the kind of ROI you’re hoping for.
How to Make the Most of Your OOH Holiday Campaign
With that in mind, today we’re sharing tips to help you make the most of your OOH holiday advertising campaign.
Plan ahead
OOH campaigns can take time to plan and execute, so starting early is key. This will give you enough time to ensure that your campaign is well-targeted and that you have the right mix of ad placements. Then, when the holiday season arrives, you’ll be ready to launch your campaign and generate results.
Go beyond the billboard
Traditional billboards are an incredibly effective way to reach your target audience. For example, did you know almost 25% of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message, and nearly 33% visited a retailer they saw on a billboard later that week?
(Check out our live highway billboard location map here)
However, they aren’t the ONLY form of OOH advertising that can help you do so. Today, a variety of OOH advertising options are available, from bus stop ads to digital displays. So, when planning your OOH campaign, think about which types of OOH advertising will work best for your brand and your budget.
Airport advertising is another great OOH option that can help you reach a large number of people in a short amount of time. If your target audience travels, airport advertising should definitely be included in your OOH campaign.
(Learn more about the benefits of airport advertising in this post)
Choose the right locations
Carefully consider where you place your OOH ads. Make sure they’re in high-traffic areas where your target audience will see them. That way, you can be sure you’re getting the best return on your advertising investment.
Measure your results
As with any marketing campaign, it’s essential to measure the results of your OOH campaign. Keep track of critical metrics like reach, frequency, and impressions. This will help you determine whether or not your campaign is effective and whether or not it’s worth continuing in the future.
Make it festive
When it comes to OOH advertising, making your ad campaign festive is a great way to capture attention and stand out from the competition. Use holiday-themed visuals and messaging to really grab people’s attention and get them interested in your brand.
(Determine which advertising strategy fits your business best next)
But don’t forget…
Of course, while OOH advertising can be highly effective, it’s important to remember that it’s just one piece of the puzzle. Make sure you’re also investing in other marketing channels (like social media and email marketing) to ensure your holiday marketing campaign is as successful as possible.
For all of your OOH advertising needs from your OOH holiday campaign and beyond, Marquis Advertising is here to help. We specialize in OOH advertising in British Columbia and can work with you to develop an OOH campaign tailored to your brand and goals. Contact us today to learn more!
Did you learn a lot about maximizing your OOH holiday campaign in this post?
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